As a part of the offline marketing campaign we need to make sure our images are as accessible as possible . Ideally we would have our marketing campaign images on advertisement in central London . For example on the underground , sides of buses and posters . London is a key location for us as it ’ s the fashion hub of the UK . People traveling on the underground or walking through London are likely to be looking at our images and to be curious as to what it is . The contrasting and striking images are going to attract customers as they walk by .