As a part of the offline marketing campaign we need to make sure our images are as accessible as possible. Ideally we would have our marketing campaign images on advertisement in central London. For example on the underground, sides of buses and posters. London is a key location for us as it’ s the fashion hub of the UK. People traveling on the underground or walking through London are likely to be looking at our images and to be curious as to what it is. The contrasting and striking images are going to attract customers as they walk by.