FMP 1 | Page 25

SWOT ANALYSIS

WEAKNESSES

Competitors can offer a similar service

There are already many different personal styling business' out there that are offering the same service as kristina styles. it may be that they have the same target audience as me, putting my business on the line as they already have loyal customers.

not enough money

i may not have enough money to actually start up my business. therefore i may not have enough money to start renting an office in Soho, to decorate my office, to pay my social media influences and pay bills.

No loyal customers

seeing as my business is just starting up, i don't have any loyal customers yet. i don't have anyone who i know is definitely going to come to my business and want to use my service. therefore this means my business may not run successfully.