FMP 1 | Page 14

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My target customer is women aged 24-36. she makes a high income, she's able to afford luxuries and she come from a high educational background. my customer is influenced by the fashion she sees in music videos, films and adverts. She lives in a busy cits for example london or new york. she lives a very busy lifestyle and is very work orientated. she's an early adaptor, sees items on celebrities and wants it.