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my price point will be in the middle for a styling service. i don't want my prices to be too high or too low, they need to be just right for my target market. seeing as my target customer is a female aged 24-36 with a high income they are wanting something that is quite reasonable for them to afford. they like to treat themselves so don't mind spending money on themselves but they are very aware that spending, spending, spending isn't going to help them in the future.
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