FMI Social Media Analytics Market Value Share, Supply | Page 5

Social Media Analytics Market
enterprises to adopt social media analytics solutions in order to understand the needs and demand of
users and salability of their product. Other driving factors are high growth of social media and analytics
tools and increasing demand from small and medium enterprises.
The key challenge for Social Media Analytics market is huge amount of unstructured data available on
websites which can’t be managed by one solution. Other challenges are lack of supporting technologies
due to which legacy architecture cannot implement social media analytics and lack of expert IT personnel
for social media analytics.
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Key Contracts & Acquisitions:
In August 2016, Sysomos has entered into the partnership with AEJMC to improve social analytics usage
in academic research. This partnership will help AEJMC to improve their education related offerings and
understand their market position with the help of social analytics.
In June 30, Microsoft has acquired LinkedIn to improve their social media analytics offering. This
acquisition will help Microsoft to collaborate its cloud based offering with LinkedIn that will help in
providing insights related to the usage of these software.
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