FMI Social Media Analytics Market Value Share, Supply | Page 4

Social Media Analytics Market
Social Media Analytics Market Dynamics, Forecast, Analysis and Supply Demand 2017-2027
Social Media Analytics market is increasing progressively due to rising usage of text analysis for improving
customer experience and development of image analysis solutions. Moreover, increased diverse features
and functions available on analytics platform which makes customer demand for customized dashboards
and other features within the licensed price.
Social Media Analysis is a process wherein data from various websites, and blogs is gathered and
analyzed to take business related decisions. This process includes all the software and analyzing tools that
are used to analyze the unstructured data found from various social media websites such as Facebook
and Twitter.
Social Media Analytics help user in creating unlimited real time reports measuring the performance of
company’s profile on social media websites. Moreover, it also helps in measuring team performance,
allow user to share these customized reports with the team for improving their efficiency.
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Social Media Analytics Market: Drivers and Challenges
The major factor driving the adoption of Social Media Analytics market is the increasing usage of social
media among people. With the growth of digital technologies, people have started using social media for
communication, online shopping and for other social connectivity activities. These have encouraged
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