FMCG Market Business Confidence - H2 2016 Report Aug 2016 | Page 3
FMCG Industry Business Confidence Report H2 2016
Key Findings
Overall, 52% of executives rate the current economic environment as stable, whereas 15% of respondents
indicate that the economic condition is very favorable or favorable.
Economic conditions are expected to be more favorable in Asia in H2 2016 compared to H1 2016.
The percentage of respondents who showed positive change in consumer confidence has decreased
significantly in H2 2016 compared to H1 2016.
FMCG industry executives operating in North America and Asia-Pacific expect sales to grow by 6.0% and 4.2%,
respectively, in H2 2016.
Executives with business operations in the Rest of the World have become more concerned about cybercrime and health epidemics in H2 2016 as compared to H1 2016.
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