FMCG Market Business Confidence - H2 2016 Report Aug 2016 | Page 2
FMCG Industry Business Confidence Report H2 2016
FMCG Industry Business Confidence Report H2 2016 examines executives' opinion on the business
environment over July 2016-December 2016. It also highlights existing economic conditions, supplier price
variations, sales performance, industry and company growth outlook, spending patterns, and key priorities.
Additionally, it provides information categorized by region and presents a comparison with H1 2016 (January
2016-June 2016) wherever applicable.
Respondents feel that the overall business confidence index for H2 2016 (July 2016-December 2016) has
remained constant compared to H1 2016 (January 2016-June 2016). Moreover, an increasing number of
respondents state that the current economic conditions are stable and the future outlook remains positive in
anticipation of trends such as rising demand for FMCG products from emerging economies particularly from
rural areas, improvement in economic conditions of developed countries, digitization of FMCG sales and
marketing activities. Despite of rising new competition, the threat of substitute products and services within
the FMCG industry, companies are planning to increase their focus on protecting and growing market share
and retaining their customers, over the next six months.
Complete 49 Pages Report Available @ http://www.rnrmarketresearch.com/fmcg-industry-businessconfidence-report-h2-2016-market-report.html.