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BREAKING ELSA HANSEN BY JASON P. WOODBURY QUILT PHOTOS BY CHRISTIAN HITE HANSEN PORTRAITS BY TATER BERTAZZONI BACKSTORY: While studying outdoor recreation in college, artist Elsa Hansen took to cross-stitching, honing in on an 8-bit, video game–inspired style rampant with pop culture puns and poignancy FROM: Louisville, Kentucky YOU MIGHT KNOW HER FROM: Her design work on HBO’s The Neistat Brothers and her high-profile cross-stitch quilts—one of which was purchased by Chinese revolutionary artist Ai Weiwei NOW: Preparing to show her work in upcoming solo exhibitions and on ElsaHansen.com ELSA HANSEN WAS JUST LOOKING FOR SOMETHING TO DO ON THE WEEKENDS. So she started cross-stitching to fill the days between her college courses. Before long, the hobby had completely taken over. She began making small bookmarks, stitching pop culture figures into their fabric in the hopes of selling a few by drawing from the worlds of TV, movies, and music. Eventually, her creations leapt from in between the pages. “I had so many [characters] I decided to put them on a quilt,” Hansen says from her home in Louisville. “I got obsessed with it, failed all my classes, dropped out of college—[I was] just cross-stitching all of the time, and I haven’t stopped.” Her goal of becoming a “park ranger of some kind” unspooled as Hansen devoted herself to art. She did design work on HBO’s 2010 series The Neistat Brothers, but her chief artistic export is still her cross-stitch designs, which update the old-timey thread and needle method with an 8-bit, vintage video- and computergame aesthetic. 22 FLOOD