I realised that I was eating like a
fitness model before,” he jokes.
“I adopted a whole new structure
now that JP was close to hand,
coaching not just my body, but my
mind too. We become close friends,
and the ability to take the British title
was within my reach.”
Sure enough, when the day came
there was nothing that was going
to stop the team.
“I brought the best package
I possibly could, and I did go on to
win,” James says. “I was confident
I could take the overall too.
“When my name was called out
as the overall winner, I remember
thinking how the battle was over
and I wouldn’t have to go through
it all again.”
Since the show, James’ weight
has gone from 107kg to 132kg and
he is still in a hard condition.
20
FLEX | MARCH 2018
“Training will be more regimented
in the months to come,” he reveals.
“I’m eating sensible, clean food
every single day. I can’t waste any
time. JP has taught me never to go
half-hearted in the gym- it’s all or
nothing.”
The Principle
“I do progressive overload, setting
the bar and logging the numbers.
Then I try improving on the numbers
I have logged in my lifts,” James
explains. “I believe this technique is
essential if you want to improve and
get results,” he continues. “You have
to work up from something. You
can’t afford to guess the numbers
and get it wrong. Bodybuilding is a
precision sport.”
By keeping these records, James
knows that he can track progress
and solve problems. This is funda-
mental to keeping the progression in
his training as fluent as possible.
James enjoys helping and teaching
others via social media.
“Social media is a really important
tool in this industry,” he says.
“Particularly so that I can communi-
cate with my followers and guide
them with questions that I answer,
or educational videos I like to post.”
James is supported by RAP
Media.
“RAP have helped me to get out
there, which means I can give back
to the bodybuilding community,”
he says.
“Now that I’m a full-time body-
builder, I feel happy to dedicate
myself entirely to this amazing
career. I do what I love, and I’m
totally happy.”
Intagram; @hollingshead89
Content also on; trainedbyjp.com