FLEETDRIVE
A mature fleet safety strategy starts with leadership commitment and clear accountability. It includes the identification and assessment of driver risk, robust journey management processes, and vehicles equipped with appropriate safety features. However, perhaps the most critical element is developing driver capability and influencing behaviour.
Effective organisations invest in ongoing driver education rather than one-off interventions. This may include online learning programs that provide consistent training across the workforce, regular safety communications and video campaigns that keep key risks front of mind, and practical in-vehicle coaching that allows drivers to develop safer habits in real-world situations.
What is critically important is the creation of a positive safety culture where driving for work is recognised as a workplace activity carrying genuine risk. When employees understand expectations, receive regular feedback and are supported to improve their skills, organisations are more likely to see meaningful reductions in crashes, injuries and vehicle damage.
The most successful fleet safety programs recognise that safer roads are not achieved through a single initiative. They are achieved through a combination of leadership, systems, education, engagement and continuous improvement. When these elements work
together, organisations move beyond compliance and create an environment where safe driving becomes part of everyday operations.
Organisations looking to strengthen their approach to work-related road safety should seek partners who can support every aspect of this journey, from online learning through to safety communications, behavioural change initiatives and practical driver coaching. The challenge is significant, but the opportunities to save lives, reduce harm and improve fleet performance cannot be understated.
Russell White | LinkedIn
ISSUE 60 AUGUST 2026 / WWW. AFMA. ORG. AU 7