Road Safety Week New Zealand 2026
WORDS BY BRAKE NZ
Road Safety Week New Zealand is coming up 4 – 10 May. It’ s an ideal opportunity to promote life-saving messages and show your commitment to road safety to employees and their families, customers, suppliers, and your community. You could use the week as an opportunity to train staff, raise awareness or partner with local schools, community groups and road safety professionals to promote safer roads. Many organisations use the Week to link existing activities to a national event, or as a springboard to launch year-round road safety programmes.
Coordinated by Brake, the road safety charity, the Week has the theme Be a road safety hero, recognising those who help to make our roads safer, and highlighting how we can all play a part in making journeys safer for everyone.
Free resources are provided to help organisations take part in the Week. Find out more and sign up at www. roadsafetyweek. org. nz.
Nominate a Road Safety Hero
Brake is a member of the Yellow Ribbon Road Safety Alliance, working to raise awareness of road safety. The Alliance runs the Road Safety Hero Awards each year, recognising the outstanding contributions of community members to road safety across New Zealand. There are three categories:
• Community Road Safety Hero
• Professionals Road Safety Hero
• Youth Road Safety Hero( for under 25 year olds)
Find out more and nominate your hero at https:// yellowribbon. nz / road-safety-hero /.
Go Yellow
You can also help to raise awareness of road safety by using the colour yellow during Road Safety Week, for example, by having a yellow dress-down day, wearing a yellow ribbon pin, lighting your own building in yellow, or going yellow in another way. Find out more at www. roadsafetyweek. org. nz / go-yellow.
14 ISSUE 57 FEBRUARY 2026 / WWW. AFMA. ORG. AU