RENAULT TAKES ON TIKTOK
EMPOWERING FIREFIGHTERS
250 FUSO TRUCKS TO ZIMBABWE
Renault has become the first French car manufacturer to make its way to the social media platform , TikTok .
In a media release , the car maker said , “ In the coming weeks , TikTok users will be able to discover a number of videos created following the platform ’ s typically energetic style , presenting all Renault ’ s new products and also special campaigns made in collaboration with content creators .”
“ Renault ’ s TikTok page will also give users a behind-the-scenes look at video and photo shootings and major events , accompanied by original and captivating sounds .”
According to the brand , this move is a testament to Renault ’ s interest in “ establishing itself as an innovative , unconventional , and popular brand that always stands ready to step into the new fields forming the culture of both the present and the future .”
Swedish heavy vehicle manufacturer Scania has showcased some of their best-in-class vehicles and solutions at the recently held Interschutz in Hannover for the first time since 2015 .
Among their exciting offerings include four fire trucks , two engines from Scania Power Solutions , and the one-of-its-kind Scania CrewCab , which features safety options including rollover side curtain airbags .
“ Since the last time Interschutz took place , we have introduced a completely new range of solutions based on our modular system ,” says Louise Johansson , Product Manager , Critical Community Services at Scania Trucks .
“ Scania ’ s range and our capabilities for responding with solutions for specific customer needs have increased even further . The jewel in the crown is our modular CrewCab in all its variants .”
Mitsubishi Fuso Truck and Bus Corporation will be delivering 250 FUSO trucks as part of a large fleet deal in Zimbabwe .
The trucks will be integrated into the fleet operated by Baker ’ s Inn , a major brand of baked goods . The first 50 vehicles for Baker ’ s Inn were delivered to the customer in May 2022 by general distributor ZIMOCO in a handover ceremony hosted at their sales office in Harare .
The handovers of the remaining 200 vehicles are expected to take place over the next couple of years .
This is part of the Zimbabwean government ’ s focus on industrialization and increasing its exports to contribute to its goals of becoming a middle income economy within the decade , according to its Vision 2030 .
24 ISSUE 35 JUNE 2022 / WWW . AFMA . ORG . AU