For my final major project, I was asked to come up with a business idea that I could then follow through with practically in unit 13. I evaluated my main interests and it was clear that they were fashion and fitness. This then inspired me to come up with a business idea that would incorporate fashion and fitness with technology.
This led me to create FITCON.
The unique selling point of FITCON is the app that has been created alongside the clothing line. It is the first of its kind and is something that I believe will attract a lot of people to the brand.
FITCON will include a sportswear apparel line, covering menswear and womenswear, as well as an app, connecting users with similar interests and fitness goals.
Many fashion brands, from GAP to GUCCI, have included sportswear in to their mainline offerings. Sportswear is no longer resigned to the gym, it is open to everyone.
With FITCON, I wanted to create something that could be successful if followed through.