First impressions 2016 | Page 23

walked away. The agent’s training includes strategies to overcome these objections to determine if the buyer is in fact likely to proceed to contract. Agents are also skilled in noticing the “buying signals”. Although there can only be one final buyer, an agent will work with all who are interested. Once the initial offer is made, the agent can assist negotiations to raise that offer to an acceptable figure. When there is more than one interested party, the agent is able to use this to encourage the buyers to raise their offers if possible. This is done ethically and honestly, giving all parties the same opportunity and consideration.