Firestyle Magazine Issue 4 - Summer 2016 | Page 45

New title for the world’s longest running motoring event: The Bonhams Veteran Car Run supported by Hiscox Organisers of the world’s longest running motoring event are delighted to announce a three-year partnership with global specialist insurer Hiscox. This exciting new collaboration will see the annual London to Brighton pilgrimage renamed as the Bonhams Veteran Car Run supported by Hiscox. The far-reaching Supporting Partner alliance, though, will run much deeper with a number of activations in the days leading up to the historic Run which, as tradition dictates, takes place on the first Sunday in November. Immediately after the regular Friday afternoon Bonhams auction, Hiscox will host a special gathering for VCR participants ¬at the Royal Automobile Club. Hiscox will also be assisting newcomers to the event by presenting the First Timers’ Guide and the First Timers’ Briefing that takes place in the Club on the Saturday afternoon. The extensive partnership boasts plenty of synergies, too. Hiscox has a 100-year heritage of insuring complex and unusual risks and is actively increasing its presence in the prestige, vintage and classic car sector. The Run also boasts more than a century of remarkable history. Indeed, this year marks the 120th anniversary of the very first ‘Emancipation Run’ from London to Brighton. The original expedition from capital to coast was organised in November 1896 by an enthusiastic group of motoring pioneers to celebrate the passing into law of the Locomotives on the Highway Act, which raised the speed limit for ‘light locomotives’ from 4mph to 14mph and abolished the need for the vehicles to be preceded by a man carrying a red flag. The Run is just one element of the Royal Automobile Club’s London Motor Week – a seven-day celebration of motoring, which includes an art exhibition, motoring heritage lectures, a motoring forum and a motoring book awards evening. The penultimate event in the week is the free-to-view Regent Street Motor Show, on Saturday 5 November, turning London’s premier shopping street into a motoring showcase that puts the spotlight on veterans and moderns alike, before the week is rounded off with the Club’s premier event the 120th anniversary Bonhams London to Brighton Veteran Car Run supported by Hiscox. 45