Who is our
target audience?
Paul Smith X Harry Styles has two different audiences. First of the all, the original Paul Smith customer. Then we have the younger audience who are big fans of Harry’s style, the young trendy working man. Paul is hoping this collection will encourage this audience to continue to shop with Paul once the line discontinues.
Gender: Male
Age: 20-50
Lifestyle: The original customer loves to dress smart and traditional for all occasions. They are always the smartest man there. Their wardrobes are full of high end clothing; this is because they have successful jobs and have a high income. They all have disposable cash and do not mind spending money on clothing. They love to wear bright, bold and colourful clothing and are well-known for always wearing the funkiest shirts. In their spare time, they like to spend time with their family and friends and they love a drink down at the pub!
The new customer, aged 20-30, are very cool and trendy young men. A massive style icon of theirs is Harry Styles. This is because like them, Harry does not follow the crowd and wears the boldest and wackiest colours and garments. They have never thought of shopping at Paul Smith before, due to the fact their Dads are frequent shoppers! However, this line will change their opinion on Paul and how cool he really is. They all work very hard for a living so they can afford the more luxurious stuff in life. They like to spend their weekends relaxing after a long week at work but will never turn down a night out.
Income: Above average
Hobbies/ interest: Music, drinking, golf, football, family and friends