From page 40-45, you can see how Paul Smith X Harry Styles will be promoted online.
34
View the current trends for men in S/S17 and pictures that have been taken off the catwalks at fashion week
On the pages 46-51, you can see how we will be promoting offline
46
Read all about the concession opening and the launch party to celebrate it!
52
See how the concession and store is going to be laid out on page 54-57
On page 34- 37 have a look at the summary of Paul Smith X Harry Styles by looking at price, product, place and promotion
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40
54
26
On pages 26-33 see the clothes Paul Smith X Harry Styles will sell, on the range plan
58
On pages 58-69 find a customer training guide for Paul Smith X Harry Styles attached.
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On page 70-71 read the Paul Smith X Harry Styles official press release
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You can read my evaluation on the overall project on page 72
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On page 73, you can read my bibliography