Final Presentation final presentation compressed | Page 9

Brand values - Our Britishness Our Voice We’re a British brand, born and bred taking influence from your classic British style We’re all ears. Any time, from anyone. We’re not afraid to think out of the box or challenge the statues quo, which is why we value our open culture Our Ambition Okay is never enough. We’re always venturing to be braver, aiming to inspire, and challenging ourselves to be extraordinary Our Customer We take the time to know and understand our customer inside out. We’re not expecting an invitation to Sunday lunch, but they’re very much to extensive of the family