Final Presentation final presentation compressed | страница 8

Building of the brand frame work-
Brand vision
Brand purpose
Brand values
Our customer
For every fashion conscious individual in the UK to proudly own a piece of Perry clothing
To be trusted to deliver individual style and quality to every customer
Our Britishness
Our Voice
Brand personality
Our Customer
Men aged between 18-35 looking for individual lifestyle clothing
Fusing two worlds as one
Brand positioning
Brand promises
Our Ambition
Product
Inventive
Service
Value
Brave
Channel
Ethics
Confident