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Zach, 23, personal profile-
DEMOGRAPHICS:
• Male aged 22
• Annual income – £22,000
• Close to his family, especially sister
who lives close to him
IDENTIFIERS:
• Calm demeanor
• Very open
• Reliable
• Confident
BACKGROUND:
• Stylist at a London fashion brand
• Currently living in a studio flat in
London with his partner
• Writes for a streetwear fashion blog
• Finished degree two years ago and
has been working since
SHOPPING HABITS:
• Shops both online and in store
• Has enough disposable income to buy
clothing every month, however has to
consider budget
• Likes new up and coming brands
• Likes to find the best deals
• Has no brand loyalty
GOALS:
• To become a recognised stylist within the
fashion industry
• Own a house in the next five years
• To begin his own fashion blog, purely based
on styling of products.