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Customer profile-
Where do they live?
Live in key cities across the UK including
London, Manchester, Edinburgh and more.

Job roles-
Involved within a creative industry, job roles
range from freelance photographer through
to a personal stylist for the most popular
celebrities.

Personal style-
Knows who they are as a person and how
they like to dress, however are willing to
experiment different styles to improve their
own. Skinny jeans are never a good look for
these individuals.

Annual income-
These individuals earn anything from
£20,000 through to £60,000 upwards.
Hobbies-
Likes to go out for nice dinners with his partner
and try foods from different cultures around the
world as well as frequently visits the cinema to
watch the latest films

Social life-
Has a large group of friends, who are all
incredibly close and rely on one another very
much.

Television & Films-
Is a self confessed Marvel movie fan and has
seen all of the different movies, goes on every
release day to be one of the first to watch it.

Blogs & Magazines read-
Reads men's fashion blogs including Clothes
make the man, fashion beans as well as
magazines including Dazed, ASBO and likes to
keep up to date with fashion via vogue.