In terms of my concpet choice, i have accumulated various influences. My main influence for this was when going to the styling lounge at Westfield. Doing this gave us a massive insight into the styling industry, not only were we able to hear about the work they do, but also learn about body shapes, the colour chart and understanding your customers needs. When listening to the talk I found myself thinking what is missing from the industry, I then realised that most of the styling consultancies all had a shop and required the customer to come to them. For the everyday women it can be very difficult to get away from other priorities and it almost felt like it would be a mission to always have to go there. I then felt having it online would give you the same regard of service however you are prioritising the client therefore you are saving them time.
INSTORE OR ONLINE