I have included the trunk club as I feel they have some great features. I really like the context of the website. I can take a lot from it, for example I would like to have an option for 'how it works' explaining the service and also one with 'pricing' information ensuring my customer is aware and doesn't suddenly become uncertain and click off. In terms of the design of the website I feel as though it is very formal, however I do think they give off a certain demographic with the images, between 28-35. This is something I want to ensure I get right as their website is actually very good for a current slightly younger demographic, however you would not know this unless you pursue the site.