For my app I knew I want a clean cut looking service, nothing too busy or confusing. When researching different apps i came across the design of Penhaligons, this stood out to me as the app reflects mostly on the questionnaire. This is a key part as it is the difference between a profitable outcome or not. I really love the way the images have been set out and the fact photography have evoked a creative and chic way to fill out a questionnaire. For me i will use this technique in my own app, the feeling you get when filling it out and browsing is both inspiring and exultant from the questions all the way to the visuals. This is something I would love my customer to feel when scrolling on announcement.
Penhaligon's