the particularly high score for this question ) ( Identify 5 ways for Tanpin Kanri ’ s impacts on customer experience and 5 additional ways for its impacts on the firm ’ s financial performance .) Your answer : 2 6 . While the benefits of the Tanpan Kanri method to shopper demand management may be compelling , the typical North American convenience retailer would need to overcome some major barriers in order to successfully implement it . Identify 4 such key barriers and briefly discuss ways to overcome them . ( 15 points ) Your answer : 7 . Briefly discuss what lessons about effective marketing your own company / organization or a manufacturer such as Kellogg could learn from this case .