FIN 540 WRITE-UP QUESTIONS FOR THE TANPIN KANRI CASE/ TUTORIALOUTLET FIN 540 WRITE-UP QUESTIONS FOR THE TANPIN KANRI CA | Page 3

COGs, use this formula
(with numbers from Exhibit 1d): COGS = Sales (1-Gross
Margin%).
Please show the processes of your calculations for questions 1 and
2 either in the text or in
an exhibit (Word or Excel).
Your answer:
2. Assume that for the 2003 fiscal year (ending on Feb. 28, 2004),
Seven-Eleven Japan’s
Marketing and Sales Expenses is 70% of its Operating Expenses.
Use the information give
in Exhibits 1a and 1d and the formulas given on pages 49-53 of the
Best book to calculate
Seven-Eleven Japan’s Net Marketing Contribution, Marketing
ROS, and Marketing ROI.
How do these numbers compare with Apple’s numbers reported in
pages 67-69 of the Best
book? Note that you may derive the company’s Operating
Expenses (or SG&As) by using
the following formula: “Operating Income = Gross Profit –
Operating Expenses,” which is
similar to the ones given in page 50 of the Best book. (10 points)
Your answer: 3. Briefly describe the key differences between the
Tanpin Kanri practice and the POS
systems typically used in Japanese (and similarly in North
American) stores since the 70’s?
(10 points)
Your answer: 4. What is meant by the term “hypothesis” as used in
the case? Who in the company (SevenEleven Japan) are mostly
responsible for “hypothesizing”? Give an example of a
hypothesis that the responsible party may form. (10 points)
Your answer: 5. Identify and discuss 5 specific, respective ways in
which the Tanpin Kanri system helps
enhance both the customer experience and the financial
performance of Seven-Eleven
Japan in the increasingly competitive Japanese retail environment.
(30 points – Please note