Fit and comfort along with the feel of the fabric are of utmost importance when it comes to the first layer of clothing you wear on your skin.
to constantly shift and change over the years and consumers will look forward to these accessories to sustain their existing products much longer. These accessories also add features such as backless, strapless effects to everyday bras.
Accessories such as silicon padding and bras that have removable padding have also gained popularity as awareness about their usage has increased. Majority of women all over the world have asymmetric bust shapes and additionally removable padding aids in giving a perfect fit.
Which fits and styles will be in vogue in 2019 / 20? In the dark palette, there is a preference for classic romantic tones such as maroon, brown, grey and navy which compliment dusky skin tones. These colours will commonly be seen in our Tempt Me collections and bralettes. In the light tones, the market preference is shifting from candy pastels to sophisticated luxurious pastel tones such as dusky rose, champagne gold, pearl white and an entry of precious gemstone shades.
Prints will be changing into ditsy florals with a polka spread and striped with floral effects. Florals will continue as an evergreen trend, followed by abstract prints. These are mostly digital and juxtaposed shapes and textures. Then you will have stripes and geometric prints as another favourite, but with a new twist of organic elements to break the monotony. There may still be animal prints with some brands, but the demand in the market has revealed a declining trend.
Hawaiian prints with flora and fauna prints will trend in the swimwear category.
In silhouettes, snug fits with a contoured feel and look; broad bands with seamless innerwear such as our Miracle Fits which take the exact shape of the body and create a contoured look. Then there are lightweight modal fabric products which give a“ barely there” feel when worn. We have modal fabric hipsters, boyshorts, thongs and bikinis that cling to the hips without giving any marks or irritating the skin. For the‘ no show look’ with a glimpse of silver effect, lurex seamless innerwear will also work well in the market.
Which price points work well for your brand( s)? ₹ 399 – 899.
Which are your top-selling products online and offline? Our top-selling product online is from the Miracle Fit collection that has padded non-wired and padded wired varieties— both have been a huge success in the online market. Those are followed by the Breathe collection owing to a growing market of conscious consumerism that looks for products in natural fabrics. The next is Tempt Me, which caters to the bridal market and has a loyal customer base. Additionally, we have bridal trousseau events at a few stores to celebrate our loyal customers.
The offline market demand trends are similar to the online ones, but here we have customers who do not visit the store only to scroll through the options, but have specific needs when they enter a store. The BasiX bra which has a core basic styling with multiple colour options has worked well for us. Functional bras such as nudes, convertibles and strapless bras which are a‘ must have’ in every woman’ s wardrobe and require a good fit are among the top-sellers in offline stores.
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