Fibre2Fashion Magazine June 2018 June 2018 | Page 68

PrettySecrets
2. Growing technological additions made to bras such
as dotted accupressure padding in bras (regulates
blood flow in the body).
3. Front open bras and reversible bras and other such
“easy to wear” designs which are made keeping
primarily the ‘function’ of the product in mind.
What kind of fabrics will influence innerwear in
2019/20?
Seamless technology is an on-going trend. The
seamless look is very aesthetic and functional as well.
This trend will continue going forward to next seasons.
Lurex is a growing trend within fabrics. We will soon be
seeing lurex fibres in single jersey fabrics/polyamide/
polyesters, lurex graphic artworks and lurex stripes
on camis, PJ sets and even bras. This trend can give
a versatile usage in the innerwear market. Spacer
knit fabrics will be a booming fabric trend. Spacer is
a highly breathable, cushioned, multi-faceted fabric,
used in the practical making of a wide variety of
products. We may see its use in the innerwear as bra
cups. In synthetic fabrics, polyester blends with peach
finish in bras, brushed poly-cots in nightwear/lingerie,
fleece effect in knitwear tops and sleepshirts will also
see a rise owing to the extreme comfort they give to the
user. In natural fabrics, eco-friendly consumerism is a
growing trend which attracts the market to our Super
Soft collections that include products made of modal
fabric. This fabric is essentially made of re-purposed
bamboo fibre and will be a growing trend in coming
seasons.
What are the current consumer preferences for
innerwear?
Consumer preference will shift towards practical
choices in innerwear and the companies will cater
to functional requirements increasingly. Majority of
Indian female body types have a heavy bust and they
require a high support full coverage bra. Full coverage
bras will not only remain a simple functional aspect,
but will also come in several style options and trim
additions. Similarly, plunge bras that are bought for
deeper necklines are currently among the trends in the
market.
Owing to the growing trend that suggests
consumers take notice of the colour palette in their
wardrobe while shopping for lingerie, more women
seek to match their lingerie sets. Even as per different
skin tones, we have added three different nude shades
to cater to these specific needs. Likewise, we added
neon colours to the PrettySecrets 2017 collection when
neon outerwear was hitting the market.
Preference for natural fabrics will see a rise as
consumers become increasingly conscious about
their purchases. Bamboo-based fibres such as modal
viscose will gain popularity. Our Breathe collection
consists of all natural 100 per cent cotton bras and
we keep adding more options in solids and prints. Our
Super Soft Essentials in modal are an all-time favourite
among our customers. Natural fibres are super
absorbent and perfect for Indian weather, and hence it
will work well in the market.
What are the trends in terms of trim and accessories
in innerwear?
Bra accessories such as strap extenders and hook
‘n eye adjusters are doing well because of their
functionality. It is natural for body shapes and size
Functional bras such as nudes, convertibles and strapless bras which are a ‘must have’ in every
woman’s wardrobe and require a good fit are among the top-sellers in offline stores.
68  | FIBRE 2 FASHION JUNE 2018