TRADE EVENT | Q & A Maredimoda
effective communication method— word of mouth. All trade players know about the fair and want to be there; the brands which do not know us yet are recommended by their suppliers to visit us by their suppliers( and also the other way around).“ See you at Maredimoda” is the most common closing salutation at the end of a business meeting. It is an exclusive yearly appointment that nobody wants to give up.“ Those who do not visit Maredimoda are not creating nice collections” has been summarised so by Brazilian designer Amir Slama. Should we talk about new events, we would have to move to another area of our company. Maredimoda works at a global level by organising targeted events or business missions in countries deemed interesting for textile companies. In September, we organise a preview in
Eco-sustainability awareness is becoming stronger, and fibres from natural sources or recycled fibres are increasingly gaining ground. And, as far as fabrics are concerned, technological innovation and fashion content are two unavoidable features.
Munich( Germany), and over the last few years we have organised business missions in Columbia, Brazil and the US.
The most important battle in Italy is about fabric traceability— quite an important issue that is energetically pursued by European Union authorities who are responsible for relevant regulations in member states.
What was the footfall at Maredimoda last year? What are the expectations this year? The 2017 edition was marked by an increase in the number of visitors and the presence of new high-level exhibitors. The expectations from 2018 will be in the confirmation as a leading event in the top-of-the-range list, extending the presence of visiting athleisure brands while becoming a reference trade fair for companies in the sector. Those who work with fashion cannot stay away from Maredimoda. Don’ t forget to mark it in your calendar.
118 | FIBRE2FASHION JUNE 2018