Fibre2Fashion Magazine June 2018 June 2018 | Page 117

For some years now, we
have been witnessing the
reshoring phenomenon
where production goes back
to Europe or neighbouring
countries due to the
negative experiences in the
Far-Eastern countries. In
this regard, Maredimoda
is hosting a very peculiar
area for garment makers
producing on behalf of third
parties and hailing from
Italy, Portugal, Romania
and Tunisia, who are able
to provide high-quality
service, low minimum order
quantities and fast delivery
times compared to the
Far-East. This is in addition
to the geographical and
cultural closeness which
makes work more simple
and profitable.
Maredimoda is a benchmark trade fair for beachwear, underwear and—since last year—for athleisure
too. International brands meet in Cannes to find the best European fabric and accessories suppliers.
What are the three must-haves that buyers for
innerwear & beachwear are looking for in terms of
yarn, fabrics, and design?
Eco-sustainability awareness is becoming stronger,
and fibres from natural sources or recycled fibres are
increasingly gaining ground. And, as far as fabrics
are concerned, technological innovation and fashion
content are two unavoidable features.
Is athleisure still going to remain a macro-trend at
Cannes in November?
Athleisure is the new casual—we are no longer talking
about a trend but a revolution in the fashion sector,
with innovative and performing fabrics aimed at
combining comfort with style. Fabric manufacturers
are working in this direction and are creating high-level
collections to be submitted to the new and popular
brands that are in turn looking for exclusive products.
Athleisure is not only a macro-trend, but also features
a wide and comprehensive new vision of a way of life.
Athleisure is healthy, comfortable and responsible.
What will be the major trends at Maredimoda in
November 2018 in terms of colours, prints, patterns,
style & fit, accessories, and fabric?
At the next edition of Maredimoda, a three-day affair
beginning November 6, we will present the S/S 2020
trends as developed by a think-tank heading the
Maredimoda Trend Board. Its members include David
Shah, trend forecaster and editor of trade magazine
VIEW, Anne Marie Commandeur from the Stijlinstituut
in Amsterdam, a trend analysis agency specialising in
fashion and design trends, as well as a pool of experts
of design department heads at our companies. Trends
are under investigation, but preliminaries indicate that
purple will be the most interesting colour. From soft
lilac to electric or luminous to deep purple—those
would be the colours. In terms of patterns and novel
material surfaces, purple and electric blue depict the
impact of technology—trying to reach a luminescence
and saturation that translates well only on screens.
That is what we also like to see in the comeback of the
fluorescent hues.
Do you plan to take Maredimoda beyond Cannes?
Maredimoda has always been planned to go beyond
Cannes, with promotions all over the world, both in
trade magazines and on the internet, while viewing
the universe of social networks more favourably.
Our strength, however, lies in the oldest and most
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