|
THIRTY-FOUR companies from the Sichuan province of China are making a strong showing at FHA2018 . They occupy a total of 28 booths in Halls 5 and 8 of the Singapore Expo .
The Sichuan delegation is led by Wang Ying , secretary-general of the Sichuan Import-Export Association . Wang says she is excited to bring the best tastes of Sichuan to this market . “ The Sichuan spicy ‘ mala ’ taste is unique , earning us the renown of being the world ’ s most flavourful city .
“ Sichuan spices and seasonings now enjoy growing popularity all over the world .”
Wang says she has selected the companies carefully to maximise the opportunities that FHA2018 offers . “ The companies in this year ’ s delegation are mostly representative of Sichuan produce . All are international companies with good repute at home , sizeable production capacity and are export-oriented .
“ They are keen to find new markets in South-east Asia and find a good fit to expand in this region for a number of reasons . Singapore is a natural market to start with because of the Chinese population here . Malaysia and Indonesia are big markets and with their local food culture , they are no strangers to spicy food .”
Wang Ying , secretary-general of Sichuan Import- Export Association , is leading the strongest delegation ever from Sichuan province .
|
Booth 5C1-01 :
Wang Huan , general manager of Sichuan Union Flavour Industry
Food Co . Ltd , strongly promotes
Sichuan minihotpot with selfheating packs , so you can enjoy a hotpot on-the-go .
|
Booth 8H2-03 : Pang Lie Fen , managing director of Sichuan Wan Yuan Hua E Green Food Co ., wants to impress FHA visitors with a specially flavourful chilli sauce made from potatoes , beans and Chinese Pearl Flowers , a plant native to Qinlin-Bashan mountain region .
Booth 5C1-14 : Zhang Yun Chu , manager of Sichuan Jinshan Food Co . Ltd , introduces “ burning noodles ”, so-named as the spicy sesame oil noodles ‘ burn ’ the gut . Zhang says the company ’ s Yi-bin fast-cook noodles are becoming popular in Singapore .
|
Booth 5C1-11 : Helen Chan , Sichuan Fan Sao Guang Food Co . Ltd , shows off her company ’ s new packaging for deliveries to hotels and restaurants . Sichuan Fan Sao Guang produces broadbean paste and top-grade vegetable seasonings and seasoning oil .
Booth 8H2-06 : Lemons from Sichuan beat those from the South America region , says Liu Hai Bo . At the HTO booth you can sample dried lemon peels and skincare products made from better and healthier Chinese lemons .
|