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THIRTY-FOUR companies from the Sichuan province of China are making a strong showing at FHA2018. They occupy a total of 28 booths in Halls 5 and 8 of the Singapore Expo.
The Sichuan delegation is led by Wang Ying, secretary-general of the Sichuan Import-Export Association. Wang says she is excited to bring the best tastes of Sichuan to this market.“ The Sichuan spicy‘ mala’ taste is unique, earning us the renown of being the world’ s most flavourful city.
“ Sichuan spices and seasonings now enjoy growing popularity all over the world.”
Wang says she has selected the companies carefully to maximise the opportunities that FHA2018 offers.“ The companies in this year’ s delegation are mostly representative of Sichuan produce. All are international companies with good repute at home, sizeable production capacity and are export-oriented.
“ They are keen to find new markets in South-east Asia and find a good fit to expand in this region for a number of reasons. Singapore is a natural market to start with because of the Chinese population here. Malaysia and Indonesia are big markets and with their local food culture, they are no strangers to spicy food.”
Wang Ying, secretary-general of Sichuan Import- Export Association, is leading the strongest delegation ever from Sichuan province.
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Booth 5C1-01:
Wang Huan, general manager of Sichuan Union Flavour Industry
Food Co. Ltd, strongly promotes
Sichuan minihotpot with selfheating packs, so you can enjoy a hotpot on-the-go.
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Booth 8H2-03: Pang Lie Fen, managing director of Sichuan Wan Yuan Hua E Green Food Co., wants to impress FHA visitors with a specially flavourful chilli sauce made from potatoes, beans and Chinese Pearl Flowers, a plant native to Qinlin-Bashan mountain region.
Booth 5C1-14: Zhang Yun Chu, manager of Sichuan Jinshan Food Co. Ltd, introduces“ burning noodles”, so-named as the spicy sesame oil noodles‘ burn’ the gut. Zhang says the company’ s Yi-bin fast-cook noodles are becoming popular in Singapore.
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Booth 5C1-11: Helen Chan, Sichuan Fan Sao Guang Food Co. Ltd, shows off her company’ s new packaging for deliveries to hotels and restaurants. Sichuan Fan Sao Guang produces broadbean paste and top-grade vegetable seasonings and seasoning oil.
Booth 8H2-06: Lemons from Sichuan beat those from the South America region, says Liu Hai Bo. At the HTO booth you can sample dried lemon peels and skincare products made from better and healthier Chinese lemons.
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