CP SOLUTIONS( ASIA) is a sales and marketing representative company that partners international manufacturers and helps them to access new markets.“ We specialise in manufacturing solutions, and offer the manufacturers the sales and marketing distribution support that they lack in this region. Many clients find value in having CP Solutions act as their marketing distribution arm,” says Michael Lu, executive director of CP Solutions( Asia).

More and more US and European foodservice equipment manufacturers want to come to Asia to tap the region’ s growth opportunities, but find themselves faced with questions such as how to do and where to start to establish a foothold? While smaller companies may need more help, even established brands can benefit from getting off the ground more quickly when they rely on CP Solutions.

“ There is a market gap that CP Solutions fills well. Our company has been established for 10 years

but our staff have been in the industry for 25 years. We are in a position to match-make manufacturers and distributors, we valueadd in the areas of marketing and distribution, and we can even help our partners with their staff training needs.”

“ We offer a unique value proposition, especially with our experience in multi-brand marketing. In terms of market reach, clients can tap our service infrastructure and good network of partners in Beijing, Hong Kong, Shanghai, Shenzhen, Taiwan and Kuala Lumpur.

While international manufacturers are a client base, so are F & B operators wishing to enter new markets. They can tap on CP Solutions’ local industry knowledge, professional expertise and experience.

The F & B scene in Asia continues to be vibrant, says Lu.“ Asia is by far the predominant market for F & B and hospitality, with an ever growing stream of people wanting to open new restaurants or expand an established food

brand. However, the challenges are often underestimated.”

“ They need good consultancy advice. They need to know who can supply the right equipment for their kitchen, what are the labour regulations in the country of operation, what are the fire and sanitation requirements, and so forth. This knowledge is invaluable, and often there is a financial cost for the lack of such knowledge.

Looking ahead, Lu believes that more and more people are looking for new food concepts. In Asia, the markets for new food concepts are in China, South Korea and the Philippines.“ Food is very much part of Asian cultures, and I think we are in a region that has the most potential in terms of new concept development, multibranding and establishing local flavours.

“ CP Solutions will focus on our mission of looking out for new technologies that are beneficial to Asia, and helping manufacturers in the West establish stronger presence in Asia.

If you need help to penetrate the Asian markets, look for Michael Lu, who can be found at Suntec Singapore at booth H4H2.

Michael Lu, Executive Director of CP Solutions:“ Asia is by far the predominant the market for F & B and hospitality.”