FHA Show Daily Day 2 — April 25, 2018 | Page 21

FHA2018 SHOWDAILY 25 A pri l 2 0 18 21 Automation is key for the De’Longhi Group WITH the vision of turning people’s every- day into something special, the De’Longhi Group has traditionally concentrated on the consumer market. FHA2018 represents one of the com- panies’ first forays into the hospitality and business-to-business sectors, reveals Tom Mitchell, business development director, Asia-Pacific and Americas, De’Longhi Kenwood A.P.A., De’Longhi Group. He explains: “We are experts in innova- tion and industrialisation, with 80% of our products self-manufactured in our own factories.” At booth 3C2-07, the De’Longhi, Ken- wood, Braun and Eversys brands offer small domestic appliances in coffee, food preparation and cooking industry, as well as household cleaning and ironing. Automation is also a key area the De’Longhi Group is integrating into all of its products, Mitchell reveals, as a delicious aroma of freshly brewed coffee permeates the booth. The PrimaDonna Elite Experience, for instance, is a fully automatic coffee machine that allows all beverages, from espresso to latte macchiato, to be personalised accord- ing to one’s taste. An app, which is supported by both iOS and Android, allows users to create their favourite cup of coffee, without having to manually control the PrimaDonna Elite Experience. For coffee aficionados, the experience Hands off! Tom Mitchell, business development director, Asia-Pacific and Americas, De’Longhi Kenwood A.P.A., De’Longhi Group, highlights how many of the company’s products are now fully automated, including the PrimaDonna Elite Experience, a fully automatic coffee machine. does not end there, as the Eversys Cameo espresso machine attempts to make every- one a barista! The Eversys e’Foam system provides a two-step barista solution and allows milk to be textured by product type. This is achieved through the Micro Air Dosing (MAD) system controlled electronically, using the screen’s steam wheel selector. Once the flavour profiles and recipes have been established, the e’Barista system reproduces them through electronic control and adjustment of the grinder and powder quantity. Touch pad simplicity means that training and utilisation are done through intuitive navigation, moving through the various screens and programme keys. Moreover, once a machine has been programmed, all parameters can be saved and utilised to programme all further processes. “We see the future as making the job as simple as possible for customers in both the hospitality and consumer sectors,” says Mitchell. “We are here at FHA2018 to address a market that is looking for innovative solu- tions, and to demonstrate how our automa- tion technology can share important data and information.”