4 FHA2018 SHOWDAILY 24 April 2018
Singapore govt backing two FHA events in 2020
ON the heels of the FHA2020 announcement , the Singapore government pledged its support for FHA-HoReCa and FHA- Food & Beverage .
Andrew Phua , director , Exhibitions and Conferences , for the Singapore Tourism Board ( STB ), said : “ The STB seeks to anchor and grow business events that deliver rich content , draw visitors , and establish Singapore as a premier MICE hub anchored on thought leadership and business opportunities .”
He added that FHA has evolved to meet changing industry needs over the years and now cemented its reputation as Asia ’ s marketplace for innovation in the
UBM to deliver the best business value for all show participants despite 2-venue split
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FHA2018 at two venues Even before the 2020 split , exhibitors and visitors first had to contend with two venues this year — Singapore Expo and Suntec Singapore .
Admittedly , Lameyse said , there were apprehensions amongst exhibitors when this was decided — but the UBM team engaged the exhibitors in discussions to point out the advantages of having two venues this year . They also worked on making sure visitor count increased this year , delivering 20 % more preregistrants compared to that of FHA2016 .
Another strategy is organising business meetings between buyers and the exhibitors . UBM activated a team dedicated to organising proper business matching between buyers and the suppliers of the products they are looking for . “ This time we implemented a real service , and not just leave it to buyers if they want to use it or not ,” Lameyse said .
The team ’ s dedication resulted in 1,700 business meetings , which food and hospitality industries ; thus , STB is “ heartened by this new development and will continue to work with show organiser UBM to support the overall sustainability of both shows .”
With 40 years of experience , FHA has gained recognition worldwide for setting industry benchmarks for being the leading authority and trendsetter for the food and hospitality markets in Asia and beyond . First started in a car park in 1978 , the show moved to occupy one hall of World Trade Centre in the 1980s , to six halls in 1992 .
The show relocated to Singapore Expo in 2000 and by 2014 , it was the first trade event in
Singapore to fully occupy all 10 halls and Max Atria of Singapore ’ s largest purpose-built exhibition venue .
Over the years , FHA evolved to address the changing palate of consumers with the introduction of specialty offerings such as Bakery & Pastry , and Speciality Coffee & Tea .
According to UBM , FHA2018 is poised to surpass past records , boasting its largest-ever showing with 3,500 exhibitors from 76 countries / regions , including 71 international pavilions . As at press time , 78,000 trade attendees from more than 100 countries / regions are expected to be at FHA2018 .
A free bus service shuttles visitors from one venue to the other .
translate into tangible value for exhibitors , he added .
UBM also made sure both venues have its share of competitions and showcases so visitors would drop by in both locations . Shuttle buses leaving every 15 minutes are available , and visitors can also tune in to FHA TV , which broadcast interviews with exhibitor , information on competitions and attractions from both venues .
Lameyse is optimistic that FHA2018 will provide both visitors and exhibitors with relevant takeaways . “ Although the show is celebrating its 40th anniversary , FHA is not in its mid-life crisis , but rather experiencing its second wind ,” he quipped . “ We are delivering something tangible to all participants of the show , whether he or she is an exhibitor , delegate or visitor . We want to show that we are here to support the hospitality and F & B industries .”
“ A show like FHA has to remain on the edge of innovations and thanks to our 40 years of experience , we are still able to challenge ourselves to deliver the best business value for all show participants ,” Lameyse smiled .
‘ Experience More ’ is a positive outcome of brand-consumer interaction
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More framework , and is a positive outcome of the brand-consumer interaction that has the potential to drive greater attachment to the brand and build a greater emotional connection , ultimately enhancing user experience .”
He also identifies three main areas of opportunity that food and hospitality players must consider within their strategies through to 2020 .
The first is the demand for transparency and simplicity . As consumers become increasingly healthconscious and ethically engaged , they increasingly demand sustainably sourced food , as well as ethical and transparent management of the lodging and facilities they visit .
In response to this demand , restaurants and hotels need to provide a more holistic experience for their guests , not only with offerings that are better in terms of quality , but also with concepts and visions consumers can relate to .
The second element arises as consumers are more digitally engaged than before , explains Euromonitor . Internet connectivity and smartphone usage have grown to the extent that brand engagement is now shifting towards social media and mobile apps , where consumers are spending more time than before .
Online ordering or booking continues to grow , as consumers prefer to use digital technology to streamline the process of making a purchase decision , placing an order and making payment .
Specifically for the food industry , the consumer preference for home delivery is the third area and a major factor shaping the industry in the short term . The preference for convenience is driving the demand for delivery ,
Euromonitor International ’ s Ivan Uzunov : “ Loyalty is a fundamental pillar of the Experience More framework .”
which is expected to outpace growth in dine-in , takeaway and drive-through options .
“ Overall , companies involved in the food and hospitality industries cannot passively react to changing consumer behaviour ,” Uzunov summarises . “ The companies most likely to succeed are those actively implementing smart innovations changing the very rules of the game .”
Technology will also have a key role to play in this evolution . Voice , augmented reality and emotion recognition software , for example , can further speed up the shift towards personalised and targeted brand loyalty interactions .
Using deep learning , companies can measure consumers ’ reactions to adapt to rewards , offers , experiences and discounts .
Euromonitor also identifies a move towards dynamic loyalty brought forth by blockchain technology , where data will be portable , allowing “ unique interactions ” with any brand . Consumers thus will be able to receive benefits across different loyalty schemes and verticals , breaking down traditional barriers to rewards .
To appreciate the changes disrupting the industry , the white paper is being made available to all delegates attending Euromonitor ’ s Smart Innovations Transforming the Food Hospitality Landscape by 2020 session at the FHA2018 International Conference .
The three-day conference , held in two venues from April 24-26 , features industry experts and business thought leaders , sharing perspectives , tips and strategies across four key tracks : hotels and resorts , food manufacturing and bakery at Singapore Expo ; central kitchen and foodservices at Suntec Singapore .
Monin displays a wide range of fruit flavours
AN easy-to-use , high-performing range of syrups that instantly increases the value of drinks . That is the unique selling proposition that Monin ( booth 2M3-01 ) boasts of in its offerings of syrups , concentrates , liqueurs , sugar-free syrups , teas and gourmet sauces that are sold in 140 countries all over the world .
“ Over the years since Monin was formed in France over a century ago , it has created a worldwide business , and we are now the brand of choice of the gourmet flavour sector ,” says Jim White ( pictured ), managing director of Monin Asia , which has its regional headquarters in Kuala Lumpur , Malaysia .
The company currently distributes 140 flavours , manufactured at four production facilities — one in the US , which serves the Americas , two in Europe , and the last one in Malaysia , serving the Asian region .
“ Our products are highly concentrated , and have the real taste of fruits , flowers and spices ,” says White . “ They are stable on milk foam for at least 20 minutes , so they provide a smooth and shiny product texture .
“ In addition , they are convenient , ergonomic and have hygienic packaging ; and they allow an accurate and elegant design . We also offer you cost-efficient recipes for over a hundred applications .”