24 April 2018
Alexandrion Group unveils spirits for Asia
THE Cyprus-based Alexandrion Group’ s Alexandrion 5 is making its Asian debut at Pro Wine Asia 2018. A fine brandy full of flavour and smoothness, Alexandrion 5 has a rich floral bouquet that keeps its purity and clarity. Long-aged in oak barrels, this brandy has a light golden colour, harmonious and balanced character, and a pleasant and fruity bouquet with subtle wood notes. It also has a sweet and pleasant smell.
Other products making their Asian debut at the Alexandrion Group’ s at booth 10J3-08 are award-winning liqueurs from Romania.
SABER Elyzia’ s award-winning liqueurs from Romania.
Alexandrion 5 is making its Asian debut at ProWine Asia 2018.
Saber Elyzia, one of the most acclaimed liqueurs in Romania, was honoured with several awards and distinctions in its category. Specifically, Saber Elyzia Apricot, Blueberry and Blackcurrant were honoured, each received a Silver award in the International Wine and Spirit Competition( IWSC) in the UK.
Saber Elyzia Cherry won a gold award while Saber Elyzia Apricot picked up a silver at the CWSA 2017 awards in China.
Meanwhile, Saber Elyzia Apricot and Blueberry also received two recommendations from the Ultimate Beverage Challenge 2017 in the US.
FHA2018 SHOWDAILY 29
‘ Add some Dutch’: Oranjeboom launches non-alcoholic lager
IN light of the increasing demand for low and nonalcoholic beers, United Dutch Breweries’ Oranjeboom brand is introducing its two innovative high-quality beers, namely the Oranjeboom Non- Alcoholic Lager and the Oranjeboom Light Lager( 3.2 %) at ProWine Asia 2018. Both meet the brand’ s premium lager standards, contain 30 % less calories and are more refreshing.
In addition, specialty beers are gaining popularity, with craft beers driving the growth. As a tribute to the global craftsmanship, Oranjeboom is also launching its‘ Beer of the World’ at ProWine Asia 2018. The range consists of a spicy and grainy Wheat Ale, a fruity and malty Amber Ale, a hoppy and refreshing India Pale Ale and a smooth and roasted Imperial Stout. These innovations complete the extensive Oranjeboom portfolio.
To further build its strong global position, Oranjeboom has initiated a new media campaign,‘ Add Some Dutch’.
The concept emphasises the brand’ s Dutch roots and responds to the impression that most people have of the Netherlands: independent, progressive and a bit quirky. The global Oranjeboom campaign features famous icons such as windmills, tulips, bicycles and clogs. Its impact is increased by the sponsorship of Aqua Blue Sport, a cycling team participating in races all over the world.
United Dutch Breweries( UDB) said it is among the first to export Dutch beers all over the world and has been brewing, shipping, marketing and exploring ever since.
Today, UDB has loyal customer relations and a brand presence in over 100 countries. The company says its key to success is a strong product portfolio that covers the full beer spectrum: from premium lagers to specialty beers and non-alcoholic malt beverages.
To taste Oranjeboom’ s new lager, head to booth 10A2-01.
As a tribute to the global craftsmanship, Oranjeboom is also launching its‘ Beer of the World’ at ProWine Asia 2018.