24 April 2018
Alexandrion Group unveils spirits for Asia
THE Cyprus-based Alexandrion Group ’ s Alexandrion 5 is making its Asian debut at Pro Wine Asia 2018 . A fine brandy full of flavour and smoothness , Alexandrion 5 has a rich floral bouquet that keeps its purity and clarity . Long-aged in oak barrels , this brandy has a light golden colour , harmonious and balanced character , and a pleasant and fruity bouquet with subtle wood notes . It also has a sweet and pleasant smell .
Other products making their Asian debut at the Alexandrion Group ’ s at booth 10J3-08 are award-winning liqueurs from Romania .
SABER Elyzia ’ s award-winning liqueurs from Romania .
Alexandrion 5 is making its Asian debut at ProWine Asia 2018 .
Saber Elyzia , one of the most acclaimed liqueurs in Romania , was honoured with several awards and distinctions in its category . Specifically , Saber Elyzia Apricot , Blueberry and Blackcurrant were honoured , each received a Silver award in the International Wine and Spirit Competition ( IWSC ) in the UK .
Saber Elyzia Cherry won a gold award while Saber Elyzia Apricot picked up a silver at the CWSA 2017 awards in China .
Meanwhile , Saber Elyzia Apricot and Blueberry also received two recommendations from the Ultimate Beverage Challenge 2017 in the US .
FHA2018 SHOWDAILY 29
‘ Add some Dutch ’: Oranjeboom launches non-alcoholic lager
IN light of the increasing demand for low and nonalcoholic beers , United Dutch Breweries ’ Oranjeboom brand is introducing its two innovative high-quality beers , namely the Oranjeboom Non- Alcoholic Lager and the Oranjeboom Light Lager ( 3.2 %) at ProWine Asia 2018 . Both meet the brand ’ s premium lager standards , contain 30 % less calories and are more refreshing .
In addition , specialty beers are gaining popularity , with craft beers driving the growth . As a tribute to the global craftsmanship , Oranjeboom is also launching its ‘ Beer of the World ’ at ProWine Asia 2018 . The range consists of a spicy and grainy Wheat Ale , a fruity and malty Amber Ale , a hoppy and refreshing India Pale Ale and a smooth and roasted Imperial Stout . These innovations complete the extensive Oranjeboom portfolio .
To further build its strong global position , Oranjeboom has initiated a new media campaign , ‘ Add Some Dutch ’.
The concept emphasises the brand ’ s Dutch roots and responds to the impression that most people have of the Netherlands : independent , progressive and a bit quirky . The global Oranjeboom campaign features famous icons such as windmills , tulips , bicycles and clogs . Its impact is increased by the sponsorship of Aqua Blue Sport , a cycling team participating in races all over the world .
United Dutch Breweries ( UDB ) said it is among the first to export Dutch beers all over the world and has been brewing , shipping , marketing and exploring ever since .
Today , UDB has loyal customer relations and a brand presence in over 100 countries . The company says its key to success is a strong product portfolio that covers the full beer spectrum : from premium lagers to specialty beers and non-alcoholic malt beverages .
To taste Oranjeboom ’ s new lager , head to booth 10A2-01 .
As a tribute to the global craftsmanship , Oranjeboom is also launching its ‘ Beer of the World ’ at ProWine Asia 2018 .