28 FHA2018 SHOWDAILY 24 April 2018
ProWine Asia 2018 delves into SEA ’ s growing thirst for wines and spirits
Day 1 ,, April 24
Joint Organisers
PROWINE ASIA 2018 DIRECTORY OF EXHIBITORS ADDENDUM
Company Name
Masterclass highlights
Indigenous Black Grapes of Italy By Wine & Spirit Education Trust ( WSET ) by Daphne Leong 10:30am - 11:30am ProWine Asia Forum , Hall 10
How to Taste Blind by Tan Ying Hsien , MW 11:45am - 12:45pm ProWine Asia Forum , Hall 10
Introduction to Craft Beers by Brewlander by John Wei 1:00pm - 2:00pm ProWine Asia Forum , Hall 10
Stand No
CHAMPAGNE TAITTINGER ....................... 10J5-06 CALIFORNIA WINE & COMPANY ............. 10B2-08 MILBRANDT VINEYARDS - RYAN PATRICK VINEYARDS ................ 10B2-08 WEINGUT SUTTER ................................. 10B2-08 DIONYSSOS WINES SA .......................... 10D2-10
Southeast Asian Wines No Longer A Gimmick - Insights into Trends , A Showcase Of Award-Winning Wines Produced In The Region by Eddie McDougall 2:15pm - 3:15pm ProWine Asia Forum , Hall 10
Penderyn Single Malt Welsh Whisky - Ex-Madeira Cask Finish Maturation and other Creative Uses of Wood by Michael Wheeler - Penderyn Global Brand Ambassador 3:30pm - 4:30pm ProWine Asia Forum , Hall 11
TOP Asian vintners and distillers , including Rockland Distilleries ( Sri Lanka ), Siam Winery ( Thailand ), Grover Zampa Vineyards ( India ) and Rachelle The Rabbit Meadery ( Singapore ) are showcasing their latest offerings , alongside some of the biggest wineries and distillers in the industry , at ProWine Asia 2018 in Hall 10 , Singapore Expo .
Jointly organised by UBM and Messe Düsseldorf Asia , ProWine Asia 2018 features a wide representation of international wine and spirit labels , an extensive scope of solutions and concepts for the region ’ s diverse consumer markets , as well as specialised masterclasses and seminars by industry speakers . Over four days , visitors can learn more about the latest wine and spirits trends through specialised masterclasses and seminars , tasting sessions and workshops by renowned industry speakers .
For those keen on the burgeoning South-east
Asian tropical viticulture ,
Eddie
McDougall , award-winning winemaker and wine critic , is holding a variety of insightful sessions on the trends and wines in the region during the show .
WINES produced using ‘ back-to-nature ’ approaches are being poured for visitors to ProWine Asia 2018 . For example , the Asia Wine Network and Two Grapes are offering sustainable , organic and biodynamic wines from their collection .
The show is also featuring wines from a growing number of vintners from across the globe who have taken a fresh look at the age-old process of winemaking — by taking a more environmentally friendly and natural approach towards terroir quality .
By focusing on a range of sustainable growing methods , and doing away with the use of synthetic chemicals , pesticides and other additives , winemakers are turning to traditional methods of viticulture that add to the characteristics of the vineyard , and ultimately , the wines produced , say ProWine organisers .
All this has given rise to a group of organic , sustainable and biodynamic wines made from sustainable farming practices , including viticulture shaped around the lunar cycle . The practice
Spotlight : South-east Asian wines and spirits
Despite the tropical climate , South-east Asian wineries are producing much better wines than before , even hosting wine harvest festivals , say the show ’ s organisers .
They add that the rise in a small but growing number of Asian winemakers is due to Asian vintners , who have been trained overseas in countries such as Australia and France , returning home and riffing on old winemaking styles they have mastered . By placing their own spin and incorporating new techniques for local markets , each has developed their own unique brand of wines and spirits .
For those keen on the burgeoning South-east Asian tropical viticulture , Eddie McDougall , award-winning winemaker and wine critic , is holding a variety of insightful sessions on the trends and wines in the region during the show .
“ This is an exciting era for the artisans of the region ,” says McDougall . “ There are currently 13 countries in East Asia producing commercial wines and each of those locations has created their own localised demand . I see the paradigm shifting daily from an elevated consumption level of imported brands towards those that are produced on the doorstep of Asia .”
Global wine market The global wine market is set to grow by 25 % by 2022 , mainly driven by Asian markets , according to a Mordor Intelligence ’ s report . In a 2015 World Health Organization ’ s ( WHO ) Global Health Observatory Data Repository report , Vietnam is second
marks a return to the “ back to the roots ” strategy pioneered by family-owned vineyards who have been tending the same land for generations .
Roderic Proniewski , director of Asia Wine Network , explains the move to expand his business into sustainable and organic wines : “ We believe that sustainable , organic and biodynamic wines are the future . While the current market share for organic wines is still relatively small , this number will only grow as consumers become more affluent , educated and health-conscious .”
Gernot Ringling , managing director of Messe Düsseldorf Asia , adds : “ A growing number of international wine distributors are showcasing a selection that is uniquely differentiated by viticulture and farming practices . Wine connoisseurs can look forward to a well-rounded wine experience at ProWine Asia , beyond the exquisite taste to a comprehensive understanding of each bottle of wine from its roots .”
The Asia Wine Network is at booth 10H3-01 , Singapore Expo .
ProWine Asia 2018 features a wide representation of international wine and spirits labels , an extensive scope of solutions and concepts for the region ’ s diverse consumer markets , as well as specialised masterclasses and seminars by industry speakers .
to Korea in terms of alcohol consumption in Asia , at 8.7 litres a year . Thailand came up close at 8.3 litres of alcohol a year .
The median age of the wine-drinking population in Asia is below 30 , according to market reports . With the region ’ s rising affluent middle class and millennials more likely to enjoy socialising over alcoholic drinks , the potential of the Asian market is no longer limited to China , but also includes the smaller Southeast Asian markets .
“ Asian producers are beginning to make a name for themselves as their wineries and breweries expand to meet growing demand for their native beverages , especially from international exporters ,” says Beattrice Ho , ProWine Asia project director , Messe Dusseldorf Asia .
“ South-east Asian wine is still a rather new concept to the region ; further wine education and knowledge transfer is needed so that local wine producers can continue to upsize their production and selection . We are excited that ProWine Asia is able to provide a timely platform for industry experts and businesses to gather and share their insights on the upcoming opportunities for the region .”
Come and taste ‘ back-to-the-roots ’ wines
Asia Wine Network and Two Grapes are offering sustainable , organic and biodynamic wines from their collection .