Photo Credit Eric Ward
How has social media changed the way fashion brands introduce themselves and reach new audiences?
Social media has completely changed the game, especially for emerging brands. You no longer need a huge advertising budget to introduce yourself to the world. You can tell your story, show your personality, and connect directly with your customer every day.
For me, that means creating content that shows how easily Care Tucker can fit into a woman’s everyday life. We can show how one blazer can be styled five different ways, take you from day to night, or how to pack for a three-day weekend with just a few versatile pieces.
But the clothes are only part of the story. Social media also gives people the chance to get to know Care, the woman behind
the brand. They see her personality, her sense of humor and the relatable daily struggles of running a business while
juggling real life.
And never underestimate the power of the right influencer. It doesn’t take hundreds. A handful of women who genuinely love the brand and have an engaged audience can put you on the map. At the end of the day, people want connection. They want to see how the clothes fit into real life and feel like they know the people behind the brand.
What do you think people are hungry for right now that traditional media isn’t giving them?
I think people are hungry for authenticity and real connection. They don’t just want to be talked to, they want to feel like they’re part of the journey.
For me, authenticity comes from sharing what life actually looks like. I’m married to actor Ryan McPartlin, and we have two boys, one in college and one in high school. Care is a working mom of four. Life is busy! We’re juggling families, work, friendships and everything in between, just like so many other women. Some days feel polished and pulled together, and other days definitely don’t.
Social media allows us to share those real moments, from laughing at ourselves and having fun with fashion to seeing the emotional toll the fires have taken and what rebuilding really looks like. People want relatable. They want community. They want to feel like they’re part of something, not just being sold something.