Jeffrey Burkard was frustrated when he went shopping for himself. He found that most retailers had a real lack of strategy when he walked into their stores. There wasn’t a good product mix and just being able to find one good outfit that looked great on him was a bit of a challenge. In his mind retailers’ products were not quite fully developed, as far as the detail and the quality went. There was also a disconnect between prices and the actual quality of the materials being sold. As a previous business owner, Jeffrey’s expertise in product development, design and international sourcing was the impetus for starting BOGA. He knew that he could do it better. And thus far it’s working.
“BOGA does the heavy lifting for men when it comes to shopping for fashion”, boasted Burkard. “Our clients are able to buy high quality clothes that are highly functional yet still affordable.” BOGA products are functional in the sense that they are very versatile. Men can mix and match their clothes easily just by adding a few new pieces to their wardrobe each month. BOGA has a very clear fine color palette that they live and die by and every season builds on the previous season. If you buy a few items each season they will continue to work well together. The idea is to allow people to own a wardrobe that performs for the way they live their lives today. Imagine having a wardrobe that allows you to transition from work to a social event or even dinner and then on the town for after dinner cocktails.
BOGA’s aesthetic is Italian in terms of the fit. They are well tailored garments that are fitted for men that care about how they look. Although you
don’t have to be super slim to fit their pieces, you do have to be somewhat proportional. Burkard refers to BOGA’s style as elevated dressy casual, which plays in to that transitional aspect of going from to work to play. Think about wearing a suit with a pair of dressy sneakers or boots, or a pair of denims with dressy shoes. That’s BOGA. He discovered that old rules on fashion have been thrown out and men are much more confident and forward thinking than they were 5-10 years ago.
BOGA is an old world iteration of Burkard’s last name. His ancestry can be traced back to Germany and one of the old world spellings of his last name on his father’s side was spelled Boghardt. He decided to shorten that name to BOGA which was a nice connotation on many levels. The name means “in style” or “en vogue” in Spanish. David Leung is the Director of Product Development and his goal is to make sure that customers not only receive quality products but also enjoy a high quality experience, which includes customer service. The BOGA Lounge is a beautiful, elegant and inviting space. You can clearly recognize the attention to detail and craftsmanship in their products and customer service. Expect to be greeted, welcomed and walked through the space, because BOGA is not a browse and shop kind of place. It really is an upscale experience, but not intimidating. Their goal is to get you into the right kind of product that will not only look amazing, but feel amazing. Leung can see the change in character and confidence of a person that fits well into an outfit for the first time. Most customers feel better about themselves after purchasing a nice BOGA wardrobe, which is their goal. BOGA targets the urban male between 22-55 years old.
BOGA Founder and CEO Jeffrey Burkard created a fashion line for men that match their lifestyle.
BOGA LOUNGE