Fete Lifestyle Magazine January 2015 | Page 10

There are three specific types of gentlemen that they have identified, which are the creative casual dresser, the businessman that is no longer required to wears suits to work, and finally the curious and comfortable fashionable guy that understands quality and is uncompromising. Burkard admits that BOGA is not an inexpensive product, but what you get for the money is an incredible value. The new company has just finished designing their fourth line. Jeffrey is the lead designer and he and David have taken on the challenge of producing the lines themselves. BOGA offers the complete head to toe look making it easy for men to put together a really good performing wardrobe. Not only do they design shirts along with three different fits of denim and trousers, they also design blazers, shoes, boots and socks. Expect outerwear to come in the fall of 2015. Denim prices range between $160 - $200 and the starting price for dress shirts are $150.00. The most basic goal to shoot for on your first visit to BOGA is to buy a pair of denim, a shirt, a pair of shoes and a belt. This could be your BOGA starter kit to a great wardrobe. Start to layer on vests and blazers later. Because of the versatility of their products men can have a multitude of outfits when wearing BOGA. Men buy BOGA, because they are investing in a wardrobe that can be worn for many seasons to come. Featuring contemporary yet classic pieces means that their clothes will never go out of style. Their new BOGA 80/80 rule is eighty percent BOGA eighty percent of the time. They want to be that go to brand for men.

Burkard views BOGA as having better quality products versus competitors like Trunk Club. However, even though BOGA’s quality is better than the popular men’s shopping service the price point is similar. BOGA features only ready to wear clothing so if you’re looking for custom or made to measure pieces this is not your place. Ninety percent of men can fit into BOGA fashions, because they have a very broad range of sizes. Soon you may see the BOGA brand in more retail outlets, because they recently started selling wholesale. With Burkard’s vision, experience and execution, I’m sure BOGA is destined to be a in every man’s closet.

BOGA

133 North Jefferson

5th Floor

Chicago, IL 60661

312.801.8662

www.BOGA.com