flagship gives shoppers the chance to touch and feel their products, showcasing the breadth of the collection and quality of the neckwear and accessories in a dynamic environment.
All of The Tie Bar’s products are designed in-house by a world-class design team. They have an incredible breadth of products (color, style, widths, etc.) and tthousands of styles to choose from. Tie Bar unveils a new collection each month, which keeps their assortment of products fresh and seasonal. Their goal is to offer a wide range of styles from traditional to fashion-forward, and everything in between. Ties (excluding knits) are $19 and pocket squares are $10. Knit ties are $25, tie bars are $15, socks are $8, cufflinks are $20, lapel flowers are $8, shoe laces are $3, suspenders are $25, scarves are $25, and belts start at $25. Their collaborations with Miami Heat’s Dwyane Wade and Modern Family’s Jesse Tyler Ferguson are both $25.
Shoppers will get a taste of what the brand has become synonymous with – on-trend and affordable neckties, bow ties, tie bars, pocket squares, socks, and more. Guests can shop a curated collection of the company’s latest styles and collaborations with Tie The Knot by Modern Family’s Jesse Tyler Ferguson, and NBA star Dwyane Wade.
The 3,200 sq. ft. space showcases a modern, masculine design with a slight rustic twist. They wanted to create a space that would be the perfect balance to their product. So they chose a space with an urban, industrial feel that would give just the right amount of contrast to the refined sophistication of the brand. A mix of exposed brick, throw rugs, floor lamps, local art, and other decorative accessories will bring a lived-in feel to the modern space. Ultimately, they wanted to create an environment that guys would want to hang out in. Their target market is a varied base of shoppers, but the bulk of them are typically between the ages of 25-45 years old.
The Lincoln Park neighborhood and shopper fits perfectly for Tie Bar. Its success is the perfect opportunity to make the Chicago space their first permanent storefront. The plan is now to replicate a pop-up concept in two additional markets later this year.
Tie Bar is known for staying ahead of the pack when it comes to trends. The Tie Bar is praised for their innovative use of fabric in neckwear. They love taking a classic menswear pattern (like glen plaid or window pane) and adding it in with an unexpected
fabrications like linen. Many products like their colored tied bars, one inch tie bars, and flannel ties were introduced by The Tie Bar before anywhere else. What’s also cool about the space is that drinks can be served during private events with their customers.
Tie Bar’s take on fashion is that there has been a rising trend in men’s accessories and how it’s socially acceptable for men to look great. Men find value in their appearance now more than ever before. The job market continues to remain extremely competitive and a well-dressed candidate always stand out. The Tie Bar is known for offering affordable, high quality, and style focused men’s accessories. By offering their products directly to the consumer they’re removing the middle man and creating a trusted alternative to the common department stores and big box retailers a like.
The Tie Bar
918 W. Armitage,
Chicago, IL 60614
www.thetiebar.com