Laurette Rondenet is CEO of Edlong Flavors, the host of Owning Your Legacy podcast, and a mother of five boys. Her podcast ranks in the top 10% of all podcasts on Apple where she invites other leaders to discuss the legacy they will leave behind. Listen to the Owning Your Legacy podcast.
lauretterondenet.com/podcast
Tell us about you and the start-up world.
I was born in Chicago and grew up in Arlington Heights. Today, I am a serial hi-tech entrepreneur. I have done several very successful startups and had lessons learned from less successful ones. As an entrepreneur and founder, you have to believe in what you are doing! You need passion, drive and fortitude to build and overcome challenges that all startups experience. Personally, one key skill - problem solving complex issues quickly - has been key to my success. I am grateful for the opportunities given to me.
Why moms and why focus on these types of venues?
The inspiration came from my mom who raised 7 children and 5 boys in a row. The idea for MomsTribute Inc. and our Kid Friendly Venues (KFV) app came from moms we interviewed. The KFV venues revolve around how a mom manages a child’s life growing up. Over seven million nationwide listings of Doctors, Dentists, Child Care, Education, Tutors, Special Needs, Sports, Arts and Crafts and more are easy to access! Even real estate, moving in state or out of state, looking for all the services and extras like restaurants, theaters, historical sites and vets can be found within a defined radius. In one central place, we want to bring convenience and remove some daily chaos. Why moms? Because US moms represent a multi-trillion-dollar marketplace and opportunity. There are 84.5 million moms in the US alone and 2 billion moms worldwide. Mothers control 85% of household purchases and have a U.S. spending power of $2.4 trillion.
What's your goal 10 years from now?
There are several goals. Listening to moms and continuing to bring more convenience and remove some daily chaos. Create a large community of moms who are empowered, rating venues, recommending venues and more. Create the purchasing power of moms. This is the overall goal and creates great opportunities for moms and families. Leverage moms purchasing power for better choices and better deals for moms and families.
How do you get your content?
We have real moms blogging about Kid Friendly Venues. We post these blogs on our MomsTribute website for moms to hear from moms. We also have moms across the US recommending Kid Friendly Venues, which is easy to do. We have roughly 7 million Kid Friendly Business Venues loaded into our KFV app to search. We continue to add more with the support of proprietors and bloggers who provide the personal touch and recommendations.
Favorite quote?
“IF YOU DON’T START, YOU’LL NEVER FINISH”
www.kidfriendlyvenues.com
Instagram @kidfriendlyvenues