Fete Lifestyle Magazine August 2016 Heroes Issue | Page 15

The Olympics bring together the best athletes in the world —the strongest, the fastest, the most enduring. These games are the chance for the elite to push themselves just one second faster and just one millimeter farther for the gold, and push themselves they certainly do.

But these Olympians aren’t the only ones testing their limits this summer. BMW is breaking its own boundaries too by creating the iPerformance series. The iPerformance brand will include all BMW’s hybrid plug-ins from now on. This, according to BMW blogger, Gabriel Nica, will make the hybrid plug-in technology available to consumers in a much wider range of cars. In other words, BMW is bringing the heroes of the road to you.

The secret to these energy efficient cars is in their electric eDrive motors. Each motor contains a high—voltage, lithium—ion battery to power the car faster and farther. This battery also allows for features such as eBoost, a speed feature that results from the gas engine and electric engine working together.

What is unique about these hybrids is that they don’t contain just one motor, but two. And BMW only uses the strongest of the gasoline motors. These iPerformance hybrid plug-ins contain 2.0 liter TwinPower Turbo inline 4-cylinder gasoline engines. The engine makes sure to pack an extra punch at higher revolutions per mile, so that drivers experience the luxury of what makes driving a BMW, well... driving a BMW. In other words, not only are these cars some of the fastest and strongest on the road, they are also some of the smoothest.

So just as the torch was lit in Rio, BMW is passing its own torch of hybrid technology on to more cars of a wider variety. In an interview with Automotive News, Jose Guerrero, product planning and strategy manager for the i series at BMW of North America, said “Our cars that are plug-in will carry the torch of the i3 and the i8…It is transferring the competence and the technology.” In other words, the power of hybrid plug-in technology is no longer just for the elite. It is now available to you in many forms, so be sure to experience the heroes of the road before everyone else.