ROAD HERO
BMW iPerformance Vehicles are Deserving of a Gold Medal
The Olympics bring together the best athletes in the world—the strongest, the fastest, the most enduring. These games are the chance for the elite to push themselves just one second faster and just one millimeter farther for the gold, and push themselves they certainly do.
But these Olympians aren’t the only ones testing their limits this summer. BMW is breaking its own boundaries too by creating the iPerformance series. The iPerformance brand will include all BMW’s hybrid plug-ins from now on. This, according to BMW blogger, Gabriel Nica, will make the hybrid plug-in technology available to consumers in a much wider range of cars. In other words, BMW is bringing the heroes of the road to you.
Now, what makes these cars so special? Let’s start by simply stating what they are: hybrid plug-ins. Of course, by now, we all know that hybrids are more efficient and thus more environmentally friendly than your typical, gasoline powered vehicle. A hybrid plug-in is particularly unique in that it is charged directly from electricity mains, meaning it can make longer journeys without using gas. And BMW’s new iPerformance vehicles exemplify this. Just check out the BMW 330e iPerformance sedan which gets 14 miles per charge and has an electric range of 373 total miles. Every mile counts, and this car can be your way of saving the environment.
By Alex Dorfman