Goodwin started Sovereign because he was frustrated and quite frankly disappointed with the accessories such as cufflinks, pocket squares, etc. that were available to help him to express himself through his personal style. He was either extremely underwhelmed by pieces that were reasonably priced or they were boring, basic and of low quality. He was extremely annoyed by the excessive prices of the accessories that did actually speak to him, but he knew that professionals could and should have it all; unique accents that were reasonably priced. So he set out to make accessories for professionals like himself who wanted to express themselves through their personal style. Goodwin believes that Sovereign’s accessories, whether it is the centerpiece or an accent, are a representation of what they want to communicate to the world at that point in time.
Sovereign’s first collection, the Safari Collection, is inspired by his travels to South Africa. Each animal in the collection has a rich history and personifies qualities and virtues that we can all aspire to live by. For example, heading to a job interview or have an important meeting? That would be the day to sport the leopard and channel the confidence and strength that it represents.
“When a customer chooses Sovereign, I hope it is because they love the designs, connect with the story of our brand, and feel inspired by the animal that they choose,” said Goodwin.
They recently added bespoke elephant hair bracelets to the online store. For centuries, tribal hunters have made bracelets from strands of elephant hair. The hunters and people of their tribe believed that the bracelets would bestow good health and fortune upon those who wore the bracelets. They partnered with a family owned, bespoke jeweler in Botswana to bring a modern touch to this timeless tradition. Each item is original, hand crafted, and uses precious metals to add a modern touch to this timeless tradition.
Sovereign targets modern professionals, both men and women between 25-50, who appreciate and understand fashion, cultural arts, and upscale food, wine, and spirits. Items are mostly sold online but are also available at Blvdier, a boutique custom clothing store in Chicago.
Goodwin’s goal is to help customers make a personal statement and feel confident, secure, and unique by expressing themselves through their style. Checkout Sovereign at www.thesovstyle.com.