NEW TALENT
to accepting any and anyone , just like they are .
" Gen Zers are passionate about making a difference and want to work somewhere they feel has a broader mission and purpose that aligns with their
For example , consider integrating convenience or property management apps on a resource page on your multifamily website , along with discount codes to use the services .
Why is all this important ?
You must create an engaging Job Advertisement . You can no longer give 15 bullet points of your needs to fill the position . When crafting a job advertisement to attract Gen Z talent , you want to make the job description short , sweet , and mobile friendly . Remember , this is a generation that you need to convince why YOU !
• Inform your prospective candidates . own values ."
Make it easy for job seekers to find information on what your apartment community is doing from an employee experience perspective . Candidates aligned with your community ’ s mission and values are more likely to be satisfied employees who share their enthusiasm .
• Focus on employee development
Employee development is one of the most frequently mentioned positives in reviews of Best
Places to Work companies . That means everything from career advancement , to training and creating professional development opportunities that support each employees ' career goals .
• Improve your benefits package .
Again and again , “ Best Places to Work ” employee reviews mention that a truly comprehensive benefits package attracted them to the company and kept them there . Listen to what your employees have to say about your healthcare plan , time off , discounts , and other benefits and make tweaks where you can be more competitive and drive retention .
Gen Z wants you to be inclusive & diverse . Use diverse language
• Use gender-neutral pronouns such as they / them in your copy
• Share diverse people ; not only of diverse ethnicity but their career choices , cultural background , religion , hair texture , height , weight , and visible / invisible disabilities . This will show this generation that you are committed
Talk about the things your apartment is doing for help climate change .
• Electric car charging stations
• Solar panels
• High efficiency appliances
Show ways to your apartment community considers environmental impacts .
• We only use green Cleaning products
• We do not use any products that have animal testing , leathers , or other animal products .
• We pride ourselves on not using paper product , unless necessary . We will put information on our website before we print .
• We use biodegradable products .
• As an organization we buy bus passes for you – during high ozone
Gen Zers are passionate about making a difference and want to work somewhere they feel has a broader mission and purpose that aligns with their own values . They don ' t just want to make money — they want to make an impact . And they won ' t stay in a job that doesn ' t satisfy them . Rather than purely chasing after the highest salary , Gen Zers value the mission behind their jobs and the impact of the places they work for .
Judy Delhey- Champagne is Owner at Judy Judy Media www . aamdhq . org FEBRUARY 2023 TRENDS | 31