NEW TALENT
Gen Z Job Seekers :
Reaching The Next Generation To Work In Apartment
BY JUDY DELHEY-CHAMPAGNE
What does 2023 have in store for Gen Z job seekers ? If it ’ s anything like 2022 , change is guaranteed .
We have entered a year defined by record inflation , economic uncertainty , hybrid workplaces , and the influx of Gen Z — the largest generation to enter the workforce . Considering these factors , we are in for a year of great challenges , but also a year with the potential for great advancement in the workforce of an everevolving post-pandemic world .
Job Seekers are out there , are you doing all you can to capture their attention ?
To best understand the new generation of workers you need to know who they are and how to keep their interest .
Bresford Research identifies Gen Z as born between 1997 -2010 ; the oldest turn 26 this year . They are racially and ethnically diverse and often do not identify as white . They are dominated by technology- they are social media natives , checking several platforms on an average of once and hour or more . They are concerned about the environment , diversity , if what they are doing is of value , in addition to how much they make .
It is no surprise , in their job search these seekers use social media to research the company culture , philanthropic practices , diversity , and overall ethics of a company .
30 | TRENDS FEBRUARY 2023 www . aamdhq . org