MARKETING
2021
BY
ASHLEY TYNDALL
Marketing Trends to Keep an Eye On
In order for a multifamily professional to be
successful , they must approach their target residents where they are . In the past , this meant placing billboards on their route to work or an advertisement on an apartment search site . As technology has radically evolved , digital marketing has changed the way companies must work in order to keep appealing to target residents .
Digital marketing trends that apartment communities and developers should be aware of include the growth of augmented reality , live videos , increased personalization , and native advertising . When a company is willing to evolve with the development of technology , they will always stay ahead of the game .
Keep your strategy relevant by adopting some of these forms of digital marketing : www . aamdhq . org FEBRUARY 2021 TRENDS | 35