February 2020 Issue Apparel February 2020 issue | Page 76

FEATURE
Dyes of the Future
Anurima Das examines how brands and organisations are championing
sustainability in apparel dyeing.
Greenpeace started the ‘Detox My Fashion’
campaign a few years back, with a promise to
better the entire textile value chain by initiating
sustainable manufacturing and production
pledges. As per the mission and vision of
the campaign, brands were to go toxin-free,
eliminating the usage of hazardous chemicals
from their production processes—from dyeing
to production machinery, everything needed to
be chemical-free.
Brands such as Nike and Adidas, among
others, wholeheartedly accepted the challenge
and have vouched to go toxin-free by 2020.
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February 2020