February 2020 Issue Apparel February 2020 issue | Page 64

FEATURE
Is the Age of Fur Over?
Samir Alam writes about the various arguments and counter-arguments that have arisen with
regard to the usage of fur in apparel.
Fur clothing has always been a divisive topic.
While on one hand its proponents praise it as
a hallmark of tradition, luxury, and opulence, its
detractors cite it as a cruel and unethical product.
Despite being one of the oldest of clothing items,
there is no denying that fur has not been a
functional or necessary product in over a century.
But its reputation as a premier ‘must-have’ lasted
well into the 20th century.
It was only in the 1980s that fur clothing
became more than just a fashion statement,
instead becoming a political one. This past year
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I APPAREL I
February 2020
was a decisive period for the fur segment in the
fashion and apparel industries. In this article, we
shall be looking at the changes that took place in
the global fur arena and explore the question of
fur’s uncertain future.
THE FADING SHEEN OF FUR
The idea of a new, soft fur coat or boots was
considered an indulgence, a luxurious acquisition,
or simply a statement. Largely promoted by the
more affluent and powerful, fur was a status
symbol that was nearly universally acknowledged.